FA Cup 2024–2025
ITVX Sport
This is both the generic and match specific artwork created for the 2024–2025 Emirates FA Cup as well the the final, featuring Crystal Palace and Manchester City.
I used a graphic, dynamic split design to represent two competing teams, each side of the split coloured in relation to the team. With the logo at top centre, I positioned a large, bold white V to act as a divider.
During the 2024–2025 season, this artwork and look was used as a Rail Tile (a navigational thumbnail) on the ITVX streaming platform. The primary aim was to make it easy for users to identify and select the live stream or on-demand highlights from a television screen or mobile device.
©2026 Alex McKellar. All rights reserved. No part of this website may be reproduced without permission.