FIFA Women's World Cup 2023

Artwork created to promote ITV's coverage of the 2023 FIFA Women's World Cup on ITVX, using a high-energy, collage-style design that highlights the global nature of the tournament. 

The camo aesthetic was consistent with ITV’s wider 'The Pride Has Arrived' campaign, which used CG-animated lionesses and vibrant graphics across social media and TV to drum up excitement for the Lionesses and the tournament.

We showcased four prominent international footballers in their national team kits: Chloe Kelly, Megan Rapinoe, Debinha and Alexandra Popp. I wanted to use images of players depicted in dynamic poses—running, dribbling—to help to convey the competitiveness of the tournament.

This artwork served as both hero, rail and thumbnails on the ITVX interface and directed users to the programme page on ITVX, where they could find live streams of the 32 matches ITV had the rights to broadcast.