Guinness Six Nations 2024

Promotional artwork used on  ITVX to market coverage of the Guinness Six Nations 2024.

I created a high-impact hero to communicate the intensity, scale, and nature of the tournament while ensuring all six participating nations were represented equally.

This artwork was used across digital platforms to signal ITV’s status as a primary home for the tournament. Its primary role in the 2024 campaign was to serve as a guide for users toward the Six Nations programme page on ITVX for catch-up highlights.

The artwork was also used in social media and press releases to promote live matches simulcast on ITV1 and ITVX, emphasising the free-to-air accessibility of the championship.