ITV Racing

Promotional artwork for ITV Racing on ITVX and Connected TV (CTV) platforms.

I wanted to create a graphic approach to horse racing. The problem was that too many images of actual races were swamping the programme page making it very difficult to find the race a viewer might be looking for.

A simple style was used, where the information can easily be read at a glance. The meeting location and other information are clearly placed in each tile on the right. The space on the left taken up by an image of a racehorse and rider. Both rider and text are colour co-ordinated to create further contrast between separate tile images.

This branding was used to promote ITV's coverage of the sport throughout 2025–2026 on ITVX and is still in use.