National Geographic Channel NGM Advertising

National Geographic Channel (NGC) adverts, Think Again global campaign, 2005–2009.

Launched late 2005, this slogan was designed to pivot the brand from 'traditional and passive' to 'edgy and inquisitive'. It encouraged readers to reconsider what they thought they knew about history, science, and the world.

National Geographic Magazine (NGM) would often run a feature-length article on a topic, such as the 'Ice Baby' mammoth story in the May 2009 issue, while simultaneously running these full-page ads for the television event version of the same story.

The ads were designed as templates. This allowed the same high-end creative to be used in the US, UK, India, and other global editions of the magazine by simply swapping the local broadcast details.