NFL

ITVX Sport

Artpack used by ITVX to promote its coverage of the NFL 2024/2025 season in the UK.

The brief required artwork to act as the primary entry point for users looking for NFL content (live games and highlights). It needed to look premium, dramatic, highly recognisable and work effectively as a navigation button on a TV screen or desktop browser.

The artwork was used as a navigation tile and hero within the ITVX streaming app.

The match specific artwork was to provide direct access to the live stream and highlights of Super Bowl LVIII, which took place on February 11, 2024 and was the key artwork of the user interface during the 2024 Super Bowl weekend.