Sailing

Promotional artwork for Sail GP: Racing on the Edge, season four.

The primary purpose of the artwork was to drive click-throughs on the ITVX platform by framing SailGP as a character-driven documentary series rather than a traditional sports broadcast whilst also capturing the high-intensity, extreme nature of the sport.

The visual style and tone required the artwork to feel raw and immersive. I avoided cleaner clinical sailing shots and prioritised elements such as splash and water spray, using them as though they are almost hitting the viewer, to convey speed, movement and energy.

I also wanted to emphasise the tech. Helmets, visors, and communication headsets make the sailors look more like fighter pilots
rather than traditional sailors.