World Snooker Tour

Promotional artwork for WST (World Snooker Tour) on ITVX from 2025 onwards.

The idea was to move away from the 'dusty' image of snooker and align it with the high-contrast branding of modern digital streaming services. 

I used a textured, split background of deep navy blue separated by sharp white and coloured chevrons to replicate the triangle used in snooker as well as recognisable figures in modern snooker.

The colour and images are editable, so for different WST tournaments I was able to create a branded look for these events, by using the various colours associated with snooker, as well as different groups of players.

This artwork serves as the primary Hero and Tile assets on ITVX. When users browse the Sport section, this artwork is used to represent the World Snooker Tour category, housing live streams and catch-up highlights.