The Great Erection Deception: The Stiff Nights Story

This is the promotional artwork for the ITVX documentary The Great Erection Deception: The Stiff Nights Story, which premiered in November 2023.

The artwork uses a neon light aesthetic to set a tone that is slightly salacious. Centred in the image is a neon blue adaptation of the Mars symbol, a visual pun reflecting the show's subject matter and an immediate visual reference for the Stiff Nights product failure.

I created a background with a dark, teal-blue textured surface covered in water droplets and condensation, resembling a window in the rain or a steamy environment, which enhanced the late-night or adult feel of the branding. A kind of a visual cliché, it worked well.

The documentary itself follows the true story of Kelly Harvey and Erb Avore who made millions selling Stiff Nights a supposedly herbal Viagra alternative that was actually spiked with sildenafil.