Tour de France 2023 Highlights

This digital cover art was used on ITVX to promote its daily Tour de France Highlights programme during the 2023 race.

The background is divided into three diagonal sections representing the primary jerseys of the race.

For branding consistency the Pop Art style, featuring a halftone dot texture, matched the broadcast graphics package. This created a transition for viewers moving from the live TV coverage to the catch-up highlights on ITVX.