Tour de France 2025
ITVX Sport
This promotional artpack was used on ITVX to highlight its coverage of the 2025 Tour de France,
the final year that ITV held the live free-to-air rights for the Tour.
A simple radial blur effect was used to create a sense of speed, focusing the viewer’s eye on the leader of the peloton.
This specific tile (1920x1080) is designed for the ITVX interface across Desktop, Mobile, and Connected TV (CTV) platforms, acting as the primary thumbnail in the Sport or Featured rails on the ITVX home screen, leading users directly to live stage coverage.
Each stage had reactionary artpacks designed specifically to reflect the nature of the four different types of stage; Hills, Mountains, Time Trial and Flat, plus one generic yellow jersey artpack to represent the event as a whole.