UEFA 2024

Artwork used as promotional material for UEFA EURO 2024.

I wanted to expand the look of the FA Cup artwork and use a repeating pattern of triangles, to emulate patterns found on football kits.

For the generic artwork I used a high-contrast style similar to the FA Cup with players rendered in sharp detail against a dark background. For the match specific design, the dark background was replaced with team colour specific areas for either team.

ITV held joint domestic broadcasting rights for the tournament alongside the BBC.

The artwork served several promotional purposes on the ITVX platform sitting, serving as the primary digital gateway for millions of viewers to access live streams of matches, such as the tournament opener between Germany and Scotland or the final between Spain and England.