World Series of Darts 2024 New York City
ITVX Sport
Artwork used on ITVX to advertise its coverage of the 2024 US Darts Masters, held at the Theatre at Madison Square Garden, NYC.
I intended to create a composite of star-studded Professional Darts Corporation (PDC) players shown in various action and celebratory poses designed to blend the high-energy sport of darts with the iconic Big Apple atmosphere.
I used The New York City skyline silhouetted against a sunset sky with One World Trade Center visible on the left in order to ground the event in its specific location.
During the tournament the artwork image served several functional roles on the ITVX platform:
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